Sunday, June 27, 2004
Record Bustin' Daddy: Update

The weekend box office has been called for Fahrenheit 9/11. The numbers will be confirmed tomorrow, but these numbers are usually pretty close to correct. If they are adjusted, I have a feeling they'll be adjusted upward.

This is a staggering result on a number of levels. This ain't just any old "#1 at the Box Office" opening weekend; this is something that's never been seen before.

1) Bowling For Columbine, previously the highest-grossing documentary feature film of all time, made roughly $21.6 million over 28 weeks. Fahrenheit 9/11 just made $21.9 million in three days.

2) Fahrenheit 9/11 has just become the first documentary -- in history -- to become the #1 film at the U.S. box office.

3) The #2 and #3 films, White Chicks and Dodgeball, opened on 2,726 and 3,020 screens respectively. F 9/11 opened on only 868. This is the first time that a documentary film has even managed to compete with big-budget Hollywood releases, let alone beat them.

This has been a bizarre year for film marketing, proving at least that the studios and powerful distributors are not untouchable after all.

Get your numbers here, and more information here.

I think it's safe to guess that nobody saw this coming. Even the most gung-ho enthusiasts, had they been asked, would not have guessed that F 9/11 would have had such a massive impact in its very first weekend. The outlook for the film seemed to be good, but it certainly didn't predict this kind of reaction from the public... nothing said this would happen.

Wouldn't it be cool if the election turned out to be the same? Wouldn't it be amazing to see the liberals and the sane conservatives coming out to vote in huge, surprising numbers? Wouldn't it be incredible if George W. Bush turned out to be November 2's White Chicks?

This just in: Karl Rove shitting his pants as we speak.

Update 6/28: As predicted, the opening-weekend box office for Fahrenheit 9/11 has been revised upward, to a total three-day take of $23.9M (or roughly 3.5 million tickets sold). That's $2M higher than the estimates, and $4.2M more than White Chicks. More screens are being added for the coming weekend, and more still for the weekend after that. Video and DVD will be released by election day.
3:09 PM ::
Amy :: permalink